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When I first started out with my crafting business, I only sold already made items on Etsy. I was not doing so well, because the competition was so big. As I am a very creative person, I like to make my own designs as well, so I decided to only focus on creating crochet patterns and tutorials.
Once I made that shift, I started growing fast. I realized that the competition is not as big as the one for already made crochet items. Also I wanted to go on auto-pilot rather than feeling like I am a crocheting machine. I have huge amounts of respect for those that can crochet so fast and make a lot of money (or a good extra amount for Christmas) with hand-made crochet creations and sell them on Etsy, craft fairs or otherwise.
So I focused on creating crochet patterns and tutorials. Making them available on my website, as well as Etsy and Ravelry pdf downloads. Now, in order to get the attention of the makers and buyers for your niche you have to be able to present yourself well. I focus on having great customer service where I connect with my followers through Facebook live videos, email, messages or comments on social media.
But another very important aspect I put a lot of attention to are photos and videos. Once I started having a great photo and video studio, I realized that my videos where going viral and patterns were shared on social media lot, because they were presented well.
In this tutorial, I will show you how I make my videos and take my photos, what I use in order to make them and what I use to edit them.
First of all, I will admit to you that I do NOT have a crafting studio ROOM which means I will show and tell how I improvise and still able to do what I want and need to do even though I do not have an exact designated room for it.
I crochet in the family room, the master bed room or when I am waiting somewhere while running errands. I have all my yarn stored in my closet (it is a walk-in) or a small boxes in the master or family room for the projects I am working on. Furthermore, I have one table where I have my “photo and video studio” and I do all my editing and writing on my computer in the living room.
Thought about creating your own website. I have a complete guide for it HERE!!!
So you can see that you do not need much space in order to do what I do, create crochet patterns and tutorials. So do not feel bad if you don’t have a designated room for your hobby. Even though I would like a designated room, I can’t have it right now and I am alright with it as I have a very supportive husband as well as kids who understand what I do and never have issues with it.
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EQUIPMENT NEEDS FOR A GREAT PHOTO – AND VIDEO STUDIO
Below you can see my setups for my photo and video studio.
The studio is actually much brighter than the picture shows because I need to use my cell phone to take this picture. On the picture below you can actually see how bright it is.
So the most important items shown on this picture above is my camera. I had point and shoot cameras before, which where alright, but I had so many more possibilities when I got a DSLR camera. This camera particular is the Canon Rebel T6i. I love it.
I got the kit for this camera that included a lot of extra things. You can get it HERE. You might be thinking the price is high. Trust me it is not! Because you get the camera, 2 lenses and so many other things with it. If you would look for the prices of just the lenses you would pay the same price or even more than this entire kit! It is a fantastic deal. I am beyond happy with it.
Furthermore, I bought these small lights that were also part of a kit. You can find the kit HERE. I do have to say that I do not use the lightbox anymore that came with it, as I created the studio you see on this picture after getting the lightbox kit.
Next, I realized I needed even more light and a back drop, so I got this kit HERE. I do not use the umbrellas as you can tell because I wanted more light rather than dim and spread light.
Furthermore, I had already a very inexpensive IKEA table in order to place my studio on it. I got this table top HERE, plus table feet.
Now you can create images such as the one below.
In addition, I recently also purchased another backdrop set that looks like real wood on pictures. I love it as it makes your items pop out and provide some elegance to your pictures as you can see on these pictures below. You can get the wood backdrop set HERE.
Now, in order to make videos, I had to purchase one extra equipment. I bought the items shown below on the picture.
The piece is actually 2 different orders. One is the 2 section arm which you can get HERE. And the other part is the clamp to attach it to the backdrop pole that is shown on the pictures above. The clamp can be bought HERE.
Now you would attach your camera to it and great awesome pictures and videos.
The view you would get from the top (without the camera shown), would be this:
EDITING PHOTOS AND VIDEOS
In order to actually edit my photos I use a Macbook Pro, but you can use any computer you want as the photo editing software I use is free and I highly recommend it. It is called PhotoScape X. After editing my photos and adding my watermark, I save my photos and then compress them to a smaller size as most websites require you to have small pictures, because it would slow down the website (even if you have your own) and that is now a good customer experience when you have to wait for things to load, right?
In order to edit your videos, I used to use Windows Movie Marker when I still had a windows laptop, but after it broke and I got a Macbook, I use iMovie.
Please be aware, all my photos an videos that I taken from overhead using the 2 section arm, I upside down. Every movie editing software lets you turn your videos right side up as you would have filmed your videos or taken your photos from your perspective. I love that. that way I can create photos and videos without equipment on or near my body. Perfect!
Here I would like to recommend a couple of other neat things I bought that help me to show off certain items. Click on the image to purchase!